First impression is the last impression.
Imagine you are on ecommerce marketplace to check out the new arrivals and the product images are blurry. What would you do? Would you buy it or leave it?
Yes, that’s how the photography of a product leaves its impression on the online shoppers. Good images boost the shoppers buying decision.
- Strengthen brand – The first and last thing that a customer remember is a brand. For example, a well-designed logo helps in identifying the company same goes for the company slogan. Likewise, product photography plays a major role in brand communication. Photography has to power to stand out any brand. It is the key to increase engagement, improve conversion rate and to drive sales.
- Build trust – Visual media is very effective in decision making. Visual assets are asset to a brand story and photography is one of the most powerful assets in driving result. Building customer’s trust drives sales. A return customer is not just a customer but it is the key to success. High-quality product photography on marketplaces like Amazon, Flipkart etc helps brand to instantly gain a shopper’s trust.
- Higher Click Rate – On online marketplaces images speaks more than words. Listings with more image have higher click rate than the listings with zero or one images. More product images mean higher attention, increased traffic, higher click rate, increased trust, more and more sales. An online shopper will simply move forward from one product to another product with better photographs. Product photography has the power to drive sales on ecommerce platforms.
- Increase conversion – Product photography = Trust = Higher Click Rate = Increased conversion. The more professional product photography, better the conversion rate. A 3600 product photography have 30% higher conversion rate and very less return. More shots from more angles leads to more conversions as it helps in decision making. This virtual interaction through product photography between the online shoppers and the product builds trust and leads to more conversion.
- Boost Revenue - Brand recognition and brand identity are built by product images. Professional photograhs attract the shopper’s attention and have the ability to engage with the audience. Product photos represent the product quality which is the most crucial factor when buying a product. A photograph with high visual characteristics increases the chances of the customer in buying the product, as they get the opportunity to explore every aspect of it in detail which in turn boost the revenue.
- Reduce return - A business builds a reliable and reputable name by proving they offer high-quality products. Brand’s trust in the online world is gained through the product photography, as this is the only contact the shoppers have with the product and the brand. Product images offer consumer engagement and interactivity. This reduces product returns, saving the business time and money.
